Marketing Materials

This area is for exhibitors, sponsors, partners and ambassadors to access marketing materials to promote your presence. If you are not sure whether you have consent to use this artwork for promotional purposes then please contact the marketing team. Please note that our logo is only to be used to promote the show/s and not for merchandise use, unless you have written consent.

About the Boston run & Outdoor expo

The Boston Run & Outdoor Expo is being held at Gillette Stadium, March 28-29, 2026. We bring together inspirational speakers, the latest kit, cutting-edge technology, expert coaches, the best races, and a host of tasty nutrition products all under one roof.

This is the biggest community meet-up of the year and perfectly timed for runners that are training for events in the Spring. The Run & Outdoor Expo is a community event for everyone, regardless of background, ethnicity or ability – if you love the outdoors and adventure, this event is for you.

Boston Run and Outdoor Expo Logos

Join me/us at graphics

‘Join Us’ story posts

‘Join Me’ Story Posts

‘Join Me’ Posts

‘Join Us’ Posts

Top tips for effective newsletter content

• A short and snappy headline for your article
• Write text in the third person. You are in the Snowbound Expo newsletter so it sounds strange if you’re saying ‘we or I’.
• Use bullet points for lists
• Keep it simple!
• Use an incentive for readers to click on your link. What’s their benefit? Consider discount codes, competitions or exclusive news.
• A 150-word description of product/service benefits
• What people can expect to see from you at the show
• Offer code where relevant 
• Static banner (.png/jpg) 1200 pixels (w) x 400 pixels (h) 

How to exhibit with impact – your checklist

• Make your booth visible to visitors, be loud, engaging & fun!
• Entice visitors to speak to you with promotional options: Discounts, Competitions, Interactive activities ‘try outs’
• Set goals for your booth, give staff targets and incentives for being on the booth ie. #conversations #sales #data sign ups
• Train your booth staff to be proactive and engaging with visitors. No one likes the booth with staff sat at their laptops or phones.
• Share your social media handles on your booth artwork. Organise a selfie competition or create reasons for visitors to tag your handle in posts
• Bring famous brand ambassadors to the expo and have them do meet & greets on your booth
• Release product lines in time with the expo to create sales impact and work to engage the press for more publicity
• Smile and post on your social media through out the expo

Do you need inspiration for interactive booth ideas?

• Beer pong and competitions
• Bands & music
• Basic Simulators or Gym machines
• Arcade Game & Leaderboard
• Fashion show for your latest range
• Mini Fitness Area
• Live coaching sessions on your booth
• Spin the wheel competitions (these are usually popular so think outside the box)
• Selfie boards
• Guess the weight of X and win a giveaway
• Sprint sessions
• Mascot on your booth
• Dancing/Singing entertainment
• Skittles/bowling
• Retro/vintage fashion displays